25+ years of experience championing CRM and omnichannel best practices

The message isn’t new – lifecycle marketing has outgrown the batch-and-blast era. The brands that are winning at retaining customers, shortening the time between purchases and actions – they’re not sending more. They’re sending smarter because they’re using the tools and depth of data they have on their subscribers to decide better.

But as a marketer who’s been active in the space for more than 25 years, there’s one thing I continue to hear (and see) from clients, campaign orchestrators, and executives over and over,

How can I take smart CRM strategy and put it into practice – effectively, efficiently and quickly – regardless of my team’s size?

That’s where Go Beyond The Blast comes in. Here, I break down everything from lifecycle strategy, email and SMS best practices, shifts in the inbox deliverability landscape, and measurement frameworks that help you seamlessly navigate beyond simple opens and clicks – but towards campaign performance that actually scales revenue.

Less noise. Smarter systems. Durable growth.

About Dana Carr

Dana is a senior marketing leader specializing in CRM, lifecycle strategy, and customer retention spanning across both the e-commerce and online gaming/iCasino industries.

With extensive experience designing high-impact campaigns and systems for complex customer journeys for some of the world’s most recognized brands, she’s helped organizations move beyond tactical deployment to decision-driven growth steeped in a combination of channel-based best practices and “behind-the-scenes” technical experience better guaranteeing inbox delivery.

Her expertise spans email and SMS strategy, deliverability and onboarding/migration planning, cross-channel orchestration, and brand continuity and design – turning insights into scalable performance.

DJ, he’s the cute, bowtie wearing chihuahua who’s part intern and part “most handsome boy in the universe”. What he lacks in CRM knowledge, he makes up for in his sweet disposition.

To connect directly with Dana (or DJ), send us a message below.