Grab a cup of coffee, sit back with a comfy blanket, and join me on a journey where we explore how the worlds of CRM and lifecycle marketing are continually evolving – from segmentation and automation to personalization, deliverability, and measurement frameworks that connect engagement directly to revenue outcomes.
GoBeyondTheBlast.com is my way of staying close to the craft, sharing perspective, and contributing to how our industry is evolving. I’ve compiled a live list of every post here, so sit back and enjoy and feel free to reach out with your own perspective, too.
complete archive
CRM Myth: CRM Is Like A Crock-Pot
Your CRM Doesn’t Need LeBron James. It Needs Better Fundamentals.
Open Rates Aren’t Dead. The Lawyers Just Put Them Behind Bars.
Email Deliverability Is Couples Therapy (And You’re Probably The Problem)
CRM Myth: Product Lifecycle = Customer Lifecycle
CRM Myth: More Emails = Better Results
The 2026 Metrics That Matter Most (And Why Vanity Metrics Don’t)
The Gemini Effect. Emails That Don’t Deliver, Don’t Stand A Chance.
Go Beyond The Blast 